Thursday, February 12, 2009

Moments!!!

Glaring light..searing heat..dusty roads..parched pathways
Weary.. wooly vision.. unsteady steps.. dazed memories..
Flow of water.. energizing..cleansing.. filling the pores
Overflowing.. pulling.. taking vengeance..
Bone chilling cold.. freezing..powerful.. magnetic..
Struggling.. throwing weight.. not letting go..
Unable..helpless.. losing strength..gasping..
Choked throats.. desire to live..but weight in the soul..
Unable to let go..clear vision for a moment..
Images flashing..memories returning..lips twisting to smile
Flash of light..painless.. rest.. Oblivion..darkness..
Peace..Peace..Eternal peace …

Wednesday, February 11, 2009

Reflections

Long time ago, I guess it is for the school magazine, I wrote a passage on aspiration and contentment-that they are two conflicting values. I don't even remember my take on the topic at that time and am not at all sure if it will align with the thoughts of this post. Well, life has changed quite a lot since then. If at that point of time, the inspiration behind the writing was something I read or my own novice ideologies, this time it is experiences in life since then and reflections on them thereafter. Well, you don’t grow up/old for nothing!!
So, is it aspiration or contentment that one should go for? Well, no one can live with just one of those; life would be awfully boring then. It has been and always is a balance that will keep you going and keep you happy, but one's key rests in finding that delicate, fine balance. But at this point of time, if you ask me-is it up to an individual to find his key and unlock the lock, I would say well, it’s written!! It’s written in your destiny!! Can you believe it?! I am one of those people who read the book the alchemist and said that the fundas in that are too much of a fantasy to be applied in real life.
But now, I think I stand corrected myself because I feel the fundas were always right and down to earth, only the application of the funda in the life of a shepherd who was destined to find treasure is fantasy. And what we adapt to our lives is not the fantasy element, but the funda element. And the funda I can relate to most in my life now is the connection between events, people, time etc. It’s all connected. What ever happened in your life in the past is connected to some event that is in the present or in the future. You don't see the connection unless it starts getting a little obvious and you decide to stand back like a third party observer and observe all the events that happened so far in your life and care to find the links.
I had always thought that the 3 years of my college life was over and done with if not for some fond memories and the learning’s. But now I feel, it keeps coming back through the connections it has to my present. What was so relevant then and proved to be futile later happened for a reason and what was irrelevant has become important. And the reason I mentioned is nothing but to facilitate the transition from irrelevance to relevance. It all makes sense!! And now, I think I will find my right key for my lock where the balance between aspiration and contentment lies.

Tuesday, February 10, 2009

The Brand called India!!

Slumdog Millionaire : A very recent movie that caught the attention of the film audience in India and International. Says the story of a love struck youngster who participates in a reality show because of the probability that his lover might be watching it. And the movie element- he wins the show!

The White Tiger: A very recent novel written by an Indian author about a person born in the rural India making it to be an entrepreneur.

Two recent items in news-one is a novel and another is a movie based on an Indian novel. What is common between both? There are two common factors:

First: Both have been critically acclaimed and won prestigious awards. While the author of The White Tiger , Aravind Adiga won the Man Booker Prize, The Slumdog Millionaire won has won five Critics' Choice Awards, four Golden Globes (including Best Drama Film), and seven BAFTA Awards (including Best Film). The film has also been nominated for ten Academy Awards

Second: The crux or the background of both the works remain the same- an India which is known and familiar to the world. An India which is poverty struck with large population living in slums and underdeveloped rural areas getting exploited by the powerful. Beggary, Communalism and Poverty being the backdrop of all images that is being created about the country.

Why does it sell big? Why does such portrayal of India become so successful, acknowledged and acclaimed in the West??!! Let’s face it, the world like India that way. The image of the emerging super power or the Corporate India does not sell!! It’s like an overnight transition of the brand image. The brand called India sells when it is associated with slums, beggary and poverty rather than with corporate tycoons or the nuclear weapons.

I am not getting in to the controversial topic if India is really so, the accurate depiction of reality or stark contrast. This is been discussed and is quite a repetitive one. But I would like to pose more impartial questions purely from a marketing perspective- Why is that this brand image of India as a third world country still sell so big when our nation builders are making huge efforts to re brand India as the glamorous, young superpower/ Corporate India??!! Is it a marketing failure? A case of unsuccessful re positioning or is it just that the cost and effort incurred in re positioning the brand will take much more time to produce results than envisaged by this brand builders??

Questions are open!! Suggestions, Opinions and Hot debates are welcome!!!